Action for 'Cloud in my head' (The Warmest Week)

For The Warmest Week this year, we choose the non-profit organization in formation Cloud in my head(collection through Karus vzw, center for mental health care). Cloud in my head wants to break the taboo around post- and perinatal depression that many young parents face. Because 3 out of 4 brand new moms suffer from baby blues and 1 out of 5 suffer from psychological problems ranging from anxiety disorders to postnatal depression and psychosis.

Talking about psychological problems is difficult anyway, and especially at a time when society expects you to live on a pink cloud. For fear of being judged by the environment or having to answer to social services, more than half of depressed mothers do not dare to talk about it. While most young parents can probably imagine that the emotional rollercoaster you go through after giving birth can quickly escalate, especially if other risk factors come into play, such as poverty, a young age of the parents, lack of a social safety net, a traumatic delivery, a crying baby, ...

We want to give a heart to these parents and therefore, during this Warmest Week (weeks), we choose "Cloud in my head" as a charity. For every accessory sold from December 2 to December 23, 10% of the sales price will go to this non-profit organization. You can also have your order wrapped in the official Warmest Week wrapping paper for € 2 per product, all proceeds of which will go to Cloud in my head.

You can expect more info on Cloud in my head and perinatal depression via our blog in the coming weeks.

(Illustrations from the book Good Moms Have Scary Thoughts by Karen Kleiman and Molly McIntire)